Dark Social
You text a friend the link to a must-watch movie. You rave about a new restaurant in a Facebook Messenger chat. You share a helpful article on project management in a private LinkedIn message. Welcome to the realm of dark social. Rest assured, dark social isn't the same
Blockchain
In today's crowded marketing landscape, brands compete for attention through various channels like sports sponsorships, billboards, and targeted online ads based on user searches. The global digital advertising industry is set to surpass $946.9 billion by 2027, but it faces challenges such as rampant advertising fraud, which
marketing
Whether you're new to content marketing or have been using the same approach for a while, there's always room for improvement. Ensuring your content strategy is both engaging and distinctive is essential. With millions of posts published daily worldwide, standing out and attracting consistent traffic to
marketing
The era of making one single payment for products and services is slowly disappearing, as we move into an era of subscriptions and EMI’s. Thanks to cutting-edge technology and seamless collaboration between organizations and financial institutions, businesses now effortlessly enroll customers in recurring payment plans for their products and
emailmarketing
In this world of hyper-personalization, email marketing automation is a powerful tool that facilitates, streamlining workflows, saving time, and maximizing results. By automating repeated tasks and delivering them at the right time to the right person, marketers can engage and deliver a more personalized experience for their customers. Before we
Gamification
Congratulations! You Win! It's simple and short, and the basics of marketing gamification. Now, how many times have you seen a LAST CHANCE notification? And how many times have you ignored it, deleted it, or brushed it off? If you were to compare it to what focus and
Data Science
Have you ever noticed that after listening to a song on Spotify, it automatically queues up similar tracks and genres? Or perhaps you've looked up running shoes online, only to find your Instagram flooded with ads from various athletic wear brands like Asics, New Balance, Nike, and Salomon?
marketing
Marketing to Gen Z completely differs from how you’d market to their counterparts. This demographic has grown up in a digital era, where the internet has always been a staple. If I were to characterize Gen Z, it encompasses individuals who never experienced how to rewind a VHS or
marketing
In today's fast-paced world of marketing, understanding what drives consumer behavior is key to crafting successful campaigns. Neuro-marketing is a discipline that combines neuroscience with marketing psychology to uncover the hidden drivers behind consumer decisions. In this blog, we’re going to explore what is neuro-marketing, the tools
UX
Did you know? * 70% of online businesses fall through because of bad UX. * Almost 90% of internet users are less likely to return to websites with bad UX. But don't worry, I won’t give you just the vegetables, * The ROI on UX investments is 9,900% * Improving
seo
Marketing goes beyond social media and ad spending. It involves actions to aid customers in discovering your business, including organic search results, which contribute to more than half of your web traffic. Before we get into the various techniques to elevate your search ranking, what is SEO? SEO ranking, also
marketing
From traditional approaches like Newspaper ads to modern approaches such as Artificial Intelligence (AI), marketing trends often change based on new technology and customer preferences. Marketers must embrace new trends to outperform competitors and optimize ROI, rather than solely relying on the old “tried and tested approach”. I've