email

Email List Hygiene: Best Practices and Benefits

Email Marketing continues to grow with its preference shifting more toward email personalization. This means subscribers only want to see what is relevant to their interests, and behavior and are likelier to report emails as spam or unsubscribe. The Average email Open rate across all industries is 34.46%. This

5 Essential Elements of Effective Emails

With the number of emails sent per day projected to increase to 347.3 billion by 2023, the need to stand out has never been more important. The primary purpose of every marketing email you send must be to provide value to the recipient. This value exchange builds trust and