This is Marketing is Everything, a brand-new blog site by Karthik Baid. Our mission is simple: to provide actionable insights, practical tips, and real-world examples that help you elevate your marketing game and achieve your business goals. Whether you're navigating the complexities of SEO, delving into the art of storytelling, or mastering the latest marketing tools and technologies, we've got you covered.
You text a friend the link to a must-watch movie. You rave about a new restaurant in a Facebook Messenger chat. You share a helpful article on project management in a private LinkedIn message. Welcome to the realm of dark social. Rest assured, dark social isn't the same
In today's crowded marketing landscape, brands compete for attention through various channels like sports sponsorships, billboards, and targeted online ads based on user searches. The global digital advertising industry is set to surpass $946.9 billion by 2027, but it faces challenges such as rampant advertising fraud, which
Whether you're new to content marketing or have been using the same approach for a while, there's always room for improvement. Ensuring your content strategy is both engaging and distinctive is essential. With millions of posts published daily worldwide, standing out and attracting consistent traffic to
What do Instagram's algorithm and technology have in common? Just when you think you’re starting to get a hang of it, it changes again. It's like trying to find Waldo, but the second you think you found him, he hides again. Marketers, Content creators, Small